Marvel Studios have taken spoilers to the next level by integrating these into their marketing strategy. MCU’s bigwig Kevin Fiege also hinted in his interviews that you could not keep everything under wraps and avoid spoilers. Something will inevitably leak at some point. So his strategy was to reveal official spoilers like trailers, teaser trailers, and spoiler scenes during the end credits. Marvel’s strategy is to give the audience a glimpse of the film officially and avoid leaks from other sources. But leaks still happen, and like the Marvel Executive said, you can not prevent this.
In this article, we will discuss Marvel’s strategy to utilize spoilers to create even more buzz around their films and whether it is a successful strategy.
Marvel Studios Spoilers
Marvel has successfully used the spoilers strategy by releasing different images on social media that subtly hint at their current developments. But this article will focus mainly on their strategy of successfully using the ending credits scenes.
This strategy has become popular among the fans and allowed the MCU to develop the true connection of a shared universe. Each movie would reveal a small scene that would tease the development of the sequel of a particular movie or any other one connected to it.
Marvel ensures these scenes are protected at all costs since these are the crown jewels of their marketing strategy. The Studio reportedly does not show these scenes to the critics during their advance screenings to prevent any spoilers.
Marvel has perfected the formula for releasing these spoilers over the years, making sure that it just contains the right amount of spoilers. Their aim with these end-credits scenes is to create more hype for their upcoming film and have a huge opening weekend. As time passes, the film becomes less and less valuable since the bulk of the earnings is done during this time
Marvel has successfully utilized their strategy and saw some of the biggest opening weekends in the history of Cinema.
Other Spoiler Techniques
Marvel has also utilized the strategy of teasing spoilers but not accepting them for a fact. This was the most evident in the case of Spider-Man: No Way Home. Marvel teased the return of Andrew Garfield and Tobey Maguire in the film and never accepted it for a fact. As a result, Andrew Garfield did not admit his appearance in the movie, even on the premier night. At the same time, Tom Holland took it on himself to rubbish any claims of Tobey’s cameo in the film.
Benefit Of This Strategy
These spoilers allow Marvel Studios to capitalize on the buzz surrounding their films. Fans simply can not resist not knowing the outcome of these spoilers and want to see the movie as soon as it releases. This has allowed the Studio to have unprecedented opening weekend earnings. Moreover, most the fans watch the film soon after its release because of these teasers. As a result, Marvel has also reduced their cinema windows to 45-days as opposed to the traditional 90 days. This has allowed them to focus more on their streaming platforms.
Marvel’s strategy has changed the Cinema for good. Every large and even relatively unknown franchise has started featuring end-credits scenes in their movies.
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